The current business-model is moribund. Payers and players around the globe demand a different approach. Improving patient-outcome will be the core objective in the future, which already is there!
Key Account Management 3.0 indicates ways and triggers thoughts.
3.0 stands for the evolution towards strategic partnerships. Find hints how to evolve or change.
The future business-model will be different from the past.
Learn how it might look like.
Read about examples in other industries and derive your own concepts.