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Great article to read!
by David Chase in Forbes
A staggering headline:
Pharma Strengths Can Create Complete Solution - so true!
Entering into a fully fletched Key-Account-Management, is a pathway and great change driver into a new and future proof business model for the pharmaceutical industry.
Key Account Management
= playing an active role in healthcare.
Stepping beyond the own comfort zone is worth it!
In case you look for a sounding-board for your team and ideas: