Participants:
The marketing director, the sales director and eight regional sales managers of the same company

The request:
"Please decide from the data which your ranking of the 5 territories would be, under the provision that your company's objective is GROWTH."

The outcome:

9 different rankings of 5 territories. 10 different reasons why they had decided this way.

The consequence:

Every territory of this company is driven into a different direction:

A strategist's horror trip!