The current business-model is moribund. Payers and players around the globe demand a different approach. Improving patient-outcome will be the core objective in the future, which already is there!

Key Account Management 3.0​ indicates ways and triggers thoughts.

3.0 stands for the evolution towards strategic partnerships. Find hints how to evolve or change.

The future business-model will be different from the past.
​Learn how it might look like.

Read about examples in other industries and derive your own concepts.