In principle there are different targets for each product or service.
The segmentation scheme will vary per product.
"High performer" - high result or high input?
If it is result, name it result!
If it is a high number of hours, name it time.
If input is correlated to output, then this might be performance.
Check the metrics you use and clarify if you measure "input" or "output".
(Only?) if it is a mixture of both, you might want to call it performance.
Want more clarity?
Click here: Questions@Innov8.de
"Closed Loop Marketing
(CLM) measures the results of marketing and communication initiatives by monitoring and tracking the response of the targeted groups."
Introducing CLM changes a lot.
Check and callenge if CLM really adds to SFE (your understanding) before you make up your mind.
Effort and cost reach far beyond "software", "iPads", artwork and new agency.
Never miss the "R" in CRM. It makes CRM a business concept. CRM is a mentality and needs a specific mindset of all involved.
The evolution of call reporting should have come to an end in most countries.
Call reporting started on paper, continued on Excel© spreadsheets and was moved into ETMS-systems. Today KPIs should no longer be calls per day = input, but rather indicate results = KRIs (key result
indicators) = output.
If CRM for you only is Mobile Intelligence, Veeva, Siebel, or InteractiveMedica then be sure you miss a lot.
Your field force is the most expensive and the most important tool you have.
Field force people are the "only living contacts" to your clients: let them establish and sustain "RELATIONSHIP".
They might be happy having a tool to execute CRM at its best.