The client / account facing community will work along Standard Operating Procedures (SOPs).
SOPs will drive the genesis, conduct and execution of dedicated and specific problem solving offerings.
Pharma marketing and sales people will benefit from vast experiences with SOPs in many other areas. SOPs exist since decades in research, development, production,
logistics, and many other places of the company.
SOPs are fully missing in the most costly area of marketing and sales. (sic)
Change is evident, will be significant as will resistence be.
There might be a solution: Questions@Innov8.de
The lesson we need to learn from other industries about Key Account Management:
It is all about solving problems.
Current and ever more pressing problems for care providers, payers and other stakeholders (which all are accounts):